Are you ready for a very happy Marketing Monday!? Today we are going to talk about Doing the Unexpected in Marketing. We all have a tendency to fall into a rut from time to time. We find something that works or feels safe, and we stick to it.
In fact, life has never been more predictable. From Facebook to Google, consumers now have the ability to learn all they could ever want about your business. Consequently, marketers are always at risk of being redundant in the way they present their brands. Predictability can certainly make our jobs more efficient, but it can also make our work less effective.
We see the same old stuff day in and day out. We're so bombarded with information that it's hard to be inspired; which is why we must do the unexpected: unusual marketing has the potential to be amazing marketing! Yes, it often feels uncomfortable, and yes, it might stretch us outside of our comfort zones. But that’s a good thing! Because surprise is still the most effective marketing tool.
Give it a try today…you might even surprise yourself.