This week we will be taking a look at one of the most popular digital marketing trends of the year- Machine Learning!

Machine learning is a branch of artificial intelligence that is already being used in multiple industries. These include healthcare, government, finance, and retail. Without much human assistance, the machines are collecting data and analyzing algorithms. This will later provide them with the patterns to deliver results.

In addition, on Facebook and Netflix, it is common to scroll past a “recommended for you” section on your feed. So if you've ever wondered how this information comes about, its machines. The pages you are searching for and shows you are watching teach the machine patterns, training it to guess what you might be interested in. You will see more “Recommended for you” tabs this year, but machine learning takes new heights by acknowledging online consumer presence.

“About 75% of Netflix viewing is driven by the recommendation algorithm.” (Netflix)

Aside from understanding consumers, machines also enables businesses to answer questions and respond to feedback almost instantly. This takes some of the weight off employees shoulders and allows them to put more focus into brand strategy.

“It’s estimated that by 2020, 85% of customer service interactions will be automated.” (Ameyo)

Businesses across the nation will continue this trend. So you won’t want to miss out!