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What is User-Generated Content?

This week for Marketing Monday, we’re going to be discussing User-Generated Content. When Coca-Cola brought out their personalized coke bottles, the world loved them! To keep the energy going, customers were asked to share pictures of themselves with their bottles on social media. The result? Consumers stepped into the role of advertisers. This is user-generated […]

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Interact with Your Audience

Are you ready for another Marketing Monday?? Let’s talk about Interactive Content. 💬 Gone are the days when companies could simply upload text blog posts and receive massive traffic. To engage users, brands will have to use more interactive forms, quizzes, polls, and videos in their content marketing strategy. Interaction between consumers and businesses is […]

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