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Chatbots…What’s the Deal?

The way we communicate with one another is always changing. Nowadays, we’re much more likely to send a quick text using iMessage, Facebook Messenger, or some other group chat platform – so why do we focus so much of our attention on email marketing? With chatbots, customers can receive immediate responses to basic, repeatable questions. […]

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Telling Your Story

It’s human nature to love good stories. With social media evolving from a traffic generation, companies will seek to delight customers through creative storytelling and transparency about their brand purpose. The importance of storytelling comes down to the fact that stories allow us to easily digest information by connecting a message to our emotions. “Good […]

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