Rising Costs of Social

This week for Marketing Monday we’ll be talking about the rising cost of social advertising. Social media marketing provides an extremely cost-effective way to reach a targeted group of consumers, however, increases in the number of advertisers on each social platform means cost increases. Therefore, you must be strategic in the way you advertise online […]

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Chatbots…What’s the Deal?

The way we communicate with one another is always changing. Nowadays, we’re much more likely to send a quick text using iMessage, Facebook Messenger, or some other group chat platform – so why do we focus so much of our attention on email marketing? With chatbots, customers can receive immediate responses to basic, repeatable questions. […]

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