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Telling Your Story

It’s human nature to love good stories. With social media evolving from a traffic generation, companies will seek to delight customers through creative storytelling and transparency about their brand purpose. The importance of storytelling comes down to the fact that stories allow us to easily digest information by connecting a message to our emotions. “Good […]

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Video Marketing – Why is it Important?

Video marketing continues to emerge as a leading way for marketers to influence and engage their target audience. In fact, over the course of the last few years, video content has increased from 63% in 2015 to 74% in 2017 and is projected to account for 80% of total internet traffic by 2020! Visual content […]

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