Last week, we discussed doing the unexpected in our marketing, so this week we’re going to talk about Doing the Unexpected in Service.

Any business you know in the world today exists because of its customers, and all marketing is done in order to obtain and retain those customers. Our clients are the lifeblood of our business, and without them, we literally would not be able to do what we do today. We’re sure you can say the same for your own business! This is why we must constantly be seeking new ways to delight our customers through unexpected service.

Here are our Top 3 Ways to delight your customers this year:

  1. Surprise them - As we learned last week, surprises leave lasting effects on our minds, so wow your customers with small, thoughtful, and unexpected gestures!
  2. Thank them - Isn’t it nice to be appreciated? It’s important to take the time to thank your customers for doing business with you!
  3. Communicate well - Having strong, consistent communication reassures customers that you care about giving them a great experience.