Happy Marketing Monday! Let’s talk about Doing the Unexpected in Marketing.
Life has never been more predictable. From Facebook to Google, consumers now have the ability to learn all they could ever want to know about businesses and products, and marketers are always at risk of being redundant in the way they present their brands. Predictability can certainly make our jobs more efficient, but it can also make our work less exciting, surprising, and inspiring.
We see the same old stuff day in and day out, and we're so bombarded with information that it's hard to be inspired; which is why we must do the unexpected: unusual marketing has the potential to be amazing marketing! Yes, it often feels uncomfortable, and yes, it might stretch us outside of our comfort zones. But that’s a good thing! Because surprise is still the most effective marketing tool.
Give it a try today…you might even surprise yourself.