This week we will be taking a look at one of the most popular digital marketing trends of the year- Machine Learning!

Machine learning is a branch of artificial intelligence that is already being used in multiple industries. These include healthcare, government, finance, and retail. Without much human assistance, the machines are collecting data and analyzing algorithms that provide them with the patterns to deliver results.

On Facebook and Netflix, it is common to scroll past a “recommended for you” section on your feed. You may have been wondering how this information comes about. This is a prime example of machine learning! The pages you are searching for and shows you are watching teach the machine patterns, training it to guess what you might be interested in. Not only will “recommended for you” tabs be seen more this year, but machine learning will take new heights by acknowledging online consumer presence.

“About 75% of Netflix viewing is driven by the recommendation algorithm.” (Netflix)

Aside from understanding consumers, machine learning also enables businesses to answer questions and respond to feedback almost instantly. This takes some of the weight off employees shoulers and allows them to put more focus into brand strategy.

“It’s estimated that by 2020, 85% of customer service interactions will be automated.” (Ameyo)

This recent trend will continue to be utilized by many businesses across the nation. You won’t want to miss out!

Want to learn more about how you can put machine learning to use in your industry?🤩 Schedule a free discovery call with our team! ➡️