In the modern age, we can do virtually anything online. Potential homeowners are grabbing their smart devices and scrolling through information regarding hundreds of properties near them. They look at descriptions, ad copy, photos, and even videos in pursuit of their dream home. Because of this, realtors are needing to quickly adapt to new forms of marketing in order to step past the competition. Let’s look at some of the top trends for one of the largest sectors of Real Estate Marketing: photography.
1. Virtual Staging. This is a tool that virtually adds 3D furnishing and decor to photos of empty rooms. This helps prospective buyers visualize spaces furnished and decorated. The benefits of using this tool in real estate marketing are endless. Money, effort, and time saved are just a few. Hiring a professional stager as well as taking the time to have everything delivered and set up can be a headache...and what if your target market changes? Using virtual staging, you can appeal to a number of different styles when it comes to furnishing and decoration. Being able to change or rotate things can now be so easy!
“77% of buyer’s agents believe that this staging makes it easier for buyers to visualize themselves living there.” (homelight.com)
2. Drones. That buzzing noise you’re hearing outside from above isn’t something to be scared of...it’s one of the newest trends in real estate photography! Drones are small vehicles for photography and filming that can fly up to 400 feet above the ground. So what does this mean for realtors? Opportunity! Presenting buyers with photo and video from different perspectives can help them envision choosing a home. For example, drones can be used to capture specific amenities or surrounding areas - showing the potential homeowner exactly what they are buying into.
“83% of home sellers prefer to work with an agent using drones.” (soldbyair.com)
3. Use of Social Media. Sharing properties on social media can be underestimated. What you must know about modern times in real estate marketing is that your website simply isn’t enough anymore. By using platforms like Instagram or Facebook, realtors are now able to display photo and video of homes as well as interacting with potential buyers. Why not show potential buyers what your home has to offer while they’re scrolling down their news feed?
“84% of Real Estate Professionals are now using Social Media” (RealEstateAgentU.com)
Interested in learning more about real estate marketing and appealing to potential buyers?📸 Schedule a free discovery call with our team! ➡️ http://bit.ly/createyouredge #MarketingMonday