This week for Marketing Monday, we’re going to be discussing User-Generated Content.

When Coca-Cola brought out their personalized coke bottles, the world loved them! To keep the energy going, customers were asked to share pictures of themselves with their bottles on social media. The result? Consumers stepped into the role of advertisers. This is user-generated content. But why should we use this? Because sixty-six percent of consumers trust other consumer opinions! Adding testimonials and reviews to your website is an easy way to jump on this trend.

66% of consumers trust other consumers!